John Lewis & Partners operates 50 shops across the UK (36 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.We launched our new visual identity in September 2018, putting emphasis on our unique ownership model and our commitment to exceptional customer service. 

In the changing world of retail, we are focused on competing through differentiation and innovation in three key areas - unique products, personal service and expanding into new services.

At the heart of our strategy is developing a curated and targeted assortment, which is increasingly unique to John Lewis. Key to this is a greater emphasis on our own brand ranges and on securing exclusive brands and products that our customers cannot buy anywhere else. 

Our service ambitions centre around exceptional Partner-centric service and experiences. We are empowering Partners through technology and investing in Partner skills to tap into the burgeoning customer demand for trusted advice and expertise in fashion and home. With services like Personal Styling and the Experience Desks that sit in the centre of our shops, we are bringing a new level of personalised, curated shopping to the high street.

We are accompanying this with an expanding range of services that wrap around everything we sell, focusing on growing our financial services offer and strengthening our position in the home services market. In financial services, we are increasing awareness of our products covering insurance, foreign exchange, and our Partnership Card. In home services, Customers can now book an accredited tradesperson through our Home Solutions service. 

John Lewis won, 'Best Multichannel Retailer 2018', 'Best Clothing Retailer 2018', and 'Best Furniture Retailer 2018' at the GlobalData Customer Satisfaction Awards 2018, and our Westfield White City shop won Best New Store at the Retail Week Awards 2019. 

*GlobalData Retail Customer Satisfaction Awards 2018